Most of us now use some form of social media for everything from its messaging applications and how it allows us to keep up with friends and family to promoting the organizations or interests that we’re involved in. We use the applications to promote our rodeos and Western events, to celebrate our buckle wins and even to complain about judging or something that went wrong at a venue. We also use it to share videos of our rides and to search for posts with advice from horse trainers. Many of the applications have complicated algorithms that require more and more “likes” and ...